Persil has taken a big step towards reducing the environmental impact of its laundry products with their Cleaner Planet Plan. Now Persil delivers brilliant results while treading lighter on our planet, which means you don’t have to compromise on cleaning performance to be kinder to the environment.
One of the aims of the Cleaner Planet Plan is for Persil to halve its greenhouse gas emissions by 2020. The first step has been to remove phosphates from Persil and replace them with less greenhouse gas intensive ingredients that still deliver brilliant results.
This has led to a 32% reduction in the greenhouse gas footprint of Persil Small & Mighty, which is equivalent to taking more than 5,500 cars off the road for a year!
The removal of phosphate began in 2008 across the Persil liquids range, with Persil washing powders now hitting the shelves as phosphate-free.
In addition to removing phosphates, all Unilever laundry powders are locally produced in Petone. With New Zealand’s widespread use of renewable energy sources such as hydro-electric, just manufacturing in New Zealand helps Persil make great inroads into reducing their greenhouse gas emissions.
Less Greenhouse Gases = Less Greenhouse Effects
Persil’s introduction of Small & Mighty – a three-times concentrated liquid in 2007 and two-times concentrated washing powder in 2009 – has also led to a reduction in packaging, which means more packs in each truckload for delivery.
In fact, Persil Small & Mighty concentrated liquids and powders removes 130 truck journeys from the road every year, which is fantastic for road safety and the CO2 emissions that cause climate change.
Taking into account the entire lifecycle of Persil’s laundry range – from ingredient make-up, product sourcing, manufacture, packaging and delivery, through to consumer use and disposal – the Cleaner Planet Plan aims to halve the environmental impact of doing laundry in New Zealand by 2020. In order to achieve this, the Cleaner Planet Plan is focusing on four key areas for savings, including reducing greenhouse gas emissions, saving water, expending less energy and decreasing packaging waste.
Well-known Kiwi mum and Cleaner Planet Plan advocate, Greer Robson, is encouraging everyone to get involved. To find out what you can do at home check out Greer’s blog on greenhouse gases.
