Persil has taken a big step towards reducing the environmental impact of its laundry products with their Cleaner Planet Plan. Now Persil delivers brilliant results while treading lighter on our planet, which means you don’t have to compromise on cleaning performance to be kinder to the environment.
Small but Mighty Recycling
One of the aims of the Cleaner Planet Plan is for Persil to halve packaging waste across the entire product lifecycle by 2020. A great start has been made with the introduction of Persil Small & Mighty concentrated liquid in 2007 and powder in 2009 that uses up to 40% less packaging – saving the equivalent of 9.9 million plastic shopping bags every year!
Furthermore, Persil has ensured all of its Small & Mighty powder concentrate packaging is made of 90% recycled material that can be recycled again once used. The plastic bottles of Small & Mighty concentrated liquid are also perfect for recycling after use, which is a simple and easy way for each of us to be kind to the planet.
Recycling doesn’t just apply to packaging and containers. You can now recycle any brand of old washing maching at Fisher & Paykel’s recycling plant, the only plant of its kind in New Zealand.
Taking into account the entire lifecycle of Persil’s laundry range – from ingredient make-up, product sourcing, manufacture, packaging and delivery, through to consumer use and disposal – the Cleaner Planet Plan aims to halve the environmental impact of doing laundry in New Zealand by 2020.In order to achieve this, the Cleaner Planet Plan is focusing on four key areas for savings, including reducing greenhouse gas emissions, saving water, expending less energy and decreasing packaging waste.
Well-known Kiwi mum and Cleaner Planet Plan advocate, Greer Robson, is encouraging everyone to get involved. And, if you think outside the box, recycling at home can be great fun! To find recycling tips and information about how to recycle waste in your home check out Greer’s blog on recycling.