Persil has taken a big step towards reducing the environmental impact of its laundry products with their Cleaner Planet Plan. Now Persil delivers brilliant results while treading lighter on our planet, which means you don’t have to compromise on cleaning performance to be kinder to the environment.
Save Water, Save the Planet
The Cleaner Planet Plan aims to achieve a 50% reduction of water usage across the entire life cycle of the Persil product range by 2020. They’ve already started saving water by compacting and concentrating Persil Small & Mighty. In fact, Persil Small & Mighty laundry liquid’s concentrated formula saved around 1.3 million litres of washing liquid in its first year!
Saving Water Tips
In order to improve water efficiency, Persil is encouraging everyone to wash full loads on a short or eco wash cycle, which could save up to 50% of the water used in a regular wash in a Fisher & Paykel machine*. If we all washed with short or eco cycles we could save 39 billion litres of water a year – that’s just over 15 thousand Olympic swimming pools, which is a lot of water conservation!
Taking into account the entire lifecycle of Persil’s laundry range – from raw materials, product sourcing, manufacture, packaging and delivery, through to consumer use and disposal – the Cleaner Planet Plan aims to halve the environmental impact of doing laundry in New Zealand by 2020. In order to achieve this, the Cleaner Planet Plan is focusing on four key areas for savings, including saving water, reducing greenhouse gas emissions, expending less energy and decreasing packaging waste.
Well-known Kiwi mum and Cleaner Planet Plan advocate, Greer Robson, is encouraging everyone to get involved in taking steps to help the environment without compromising on wash performance. To find out how you can save water at home check out Greer’s blog on water efficiency.
* Fisher & Paykel customer call centre